Wisconsin Dairy Queen Puts Up ‘Politically Incorrect’ Sign, Owner Stands By His Decision

The small town of Kewaskum, Wisconsin, is abuzz over a note prominently displayed on the front window of a local Dairy Queen restaurant. The controversy stems from the sign’s political stance and its frequent use of holiday greetings such as “Merry Christmas,” “Happy Easter,” and “God Bless America.” This has garnered attention both locally and online.

Unwavering Support for Veterans

One notable aspect of the sign is its offer of free sundaes, along with patriotic symbols like the US flag, on Veterans Day. This gesture is accompanied by heartfelt words of gratitude for veterans’ service in the military.

Owner’s Justification

The owner of the Dairy Queen, Kevin Scheunemann, staunchly defends the sign’s message. He explains that it was erected nearly four years ago to reflect his and his staff’s dedication to serving both God and country. Scheunemann clarifies that the sign was a direct response to a complaint about Christian music in the restaurant and has not caused any further issues since its installation.

Social Media Amplification

The recent surge in attention towards the sign came after a visitor from Oregon shared a photo of it on Facebook, expressing concerns about its perceived exclusivity. Despite the sign’s removal following the viral post, it continues to generate discussions and debates.

Diverse Reactions

The public’s response to the sign has been polarized. While some individuals support its message, others find it offensive and have criticized the original poster for sharing the photo. Local business owners, however, stand by Scheunemann’s decision to display the sign, asserting that patrons are free to leave if they disagree with its sentiments.

Community Interpretation

In Kewaskum, residents interpret the sign as an expression of the owner’s personal beliefs. Dairy Queen, as a corporation, has distanced itself from Scheunemann’s approach, stating that it does not endorse his views and that they represent the opinions of a single franchisee. However, the company emphasizes its commitment to respecting customers’ religious beliefs and expects all franchisees and employees to treat them with respect and dignity, regardless of differences in opinion.