This Clever License Plate Has Everyone Talking — Can You Spot Why

This viral story about a clever license plate has been making rounds on the internet, and once you see the secret, you cannot unsee it. At first glance, the plate looks like a standard, random string of numbers and letters, but it hides a cheeky message that only reveals itself when you change your perspective.

The Secret Behind the Plate

The plate in question features the characters 370HSSV. To the average person walking by, it looks like a normal registration on a Kia Sportage in Perth, Western Australia. However, the magic happens when you flip your phone or tilt your head. When viewed upside down, the characters transform into a very different word.

To understand how this works, we have to look at “calculator spelling.” This is the same trick many people used as kids, where you would type numbers into a calculator and turn it over to see words like “B.0.0..B.I.E.S” ($5318008$) or “HELLO” ($0.7734$).

Breaking Down the Code

When you rotate 370HSSV by 180 degrees, the symbols change their appearance:

• The number 3 looks like the letter E.

• The number 7 resembles the letter L.

• The number 0 becomes an O.

• The letters HSSV, when flipped and read in reverse order, look like VSSH.

When you put those pieces together, the upside-down plate visually spells out a crude but funny slang term. This clever bit of wordplay is “why it went viral: it’s a clever, plausible-deniability prank that slipped through the system.”

How It Slipped Past the Authorities

Most government transit agencies are very strict about what can be printed on a custom plate. In Western Australia, the Department of Transport is known to reject nearly 1,000 applications every year. They often block plates like “RAMP4GE” or “SAUC3D” because they are seen as aggressive or promoting bad behavior.

However, this specific plate likely “flew under the radar because on its face, 370HSSV looks like a random alphanumeric string.” Since the software used to check for offensive words usually reads them from left to right and right-side up, this upside-down joke was able to pass the test.

A Masterclass in Subversive Wordplay

The reason people find this so entertaining is the sheer creativity involved. It is a “reminder that sometimes, perspective changes everything.” While it might be a bit edgy, it stays just on the right side of the line by being a hidden joke rather than an obvious one.

Even though it is technically just a mix of numbers and letters, once you “turn your head—and suddenly, it’s got attitude.” It’s a perfect example of how a little bit of imagination can turn a boring government document into a worldwide internet sensation.