Massive Tech Company Yanks Olympic Advertising after Opening Ceremony Many Argue was Anti-Christian
The sixth-largest enterprise in the United States, a telecommunications and technology giant named C Spire, has proclaimed its decision to withdraw all advertisements from NBC’s Olympics coverage, citing discontent with the event’s opening ceremony, which many believe disparaged Christianity.
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To provide context, the opening ceremony of the Paris Olympics featured a portrayal reminiscent of the Last Supper, a pivotal moment when Jesus dined with his disciples before his betrayal, arrest, and subsequent crucifixion on Calvary Hill.
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This controversial depiction, inspired by Da Vinci’s renowned painting of the Last Supper, included drag queens and transgender performers reenacting the scene, seated in the same formation, with a peculiar inclusion of young children among the performers, which many deemed highly inappropriate.
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Additionally, the ceremony referenced the book of Revelation in what appeared to be a derisive manner, featuring a white horseman, one of the four horsemen of the apocalypse, galloping across water amidst a pyrotechnic display. This horseman symbolizes death, adding to the bizarre nature of the spectacle.
Within 24 hours of this unsettling display, C Spire announced the removal of its advertisements. The company declared on X (formerly Twitter), “We were shocked by the mockery of the Last Supper during the opening ceremonies of the Paris Olympics. C Spire will be pulling our advertising from the Olympics.”
Responses to the post expressed gratitude, with comments such as, “Have never been more proud of a company. Thank you for representing the values of your customers,” and “THANK YOU! 🙏 As a Mississippian, I already know what you stand for, and now I know what you value. Together, this is how we win. It’s us vs [them]—good vs evil. May we all continue to stand for what is right—thank you for leading the way on the corporate front. :)”
Other Christians and appalled viewers also voiced their disapproval. “I think, folks, what’s interesting here is this deeply secularist, post-modern society knows who its enemy is. They’re naming it. And we should believe them. They’re telling us who they are. We should believe them. But furthermore, we Christians, we Catholics, should not be sheepish. We should resist, we should make our voices heard,” stated Bishop Robert Barron of the Diocese of Winona-Rochester.
Similarly, in a statement released Saturday, a group of French bishops expressed outrage over “scenes of derision and mockery of Christianity, which we deeply deplore.” The statement continued, “We thank the members of other religious denominations who have expressed their solidarity. This morning, we think of all Christians on all continents who have been hurt by the outrage and provocation of certain scenes.”
Moreover, in a post on X, Archbishop Charles Scicluna of Malta conveyed his “distress and great disappointment at the insult to us Christians during the opening ceremony of the Paris 2024 Olympics when a group of drag artists parodied the Last Supper of Jesus.”
Featured image credit: By ERIC SALARD from Paris, FRANCE – Retour des medaillés de Tokyo 2020 au trocadero, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=108316806